AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps on iOS in the Middle East: Q3 2024 Performance
Discover the download trends and active user metrics for the top beauty retail apps in the Middle East on iOS during Q3 2024, with insights from Sensor Tower.
In the third quarter of 2024, the beauty retail app market in the Middle East on the iOS platform showcased varied performances among the top five applications. According to data from Sensor Tower, these apps demonstrated distinct trends in terms of downloads and active user engagement, reflecting their market dynamics.
Nice one | نايس ون exhibited a dynamic trend in weekly downloads, starting at approximately 19.8K in early July and peaking at 38.9K by mid-September. However, the app saw a decline towards the end of the quarter, finishing with 18.9K downloads. The weekly active users mirrored this trend, starting at around 114K and reaching a high of 140K mid-quarter before decreasing to 112K at the end.
Golden Scent قولدن سنت experienced a significant surge in weekly downloads, particularly in September. The downloads increased from 8.4K in early July to a peak of 55.2K in the second week of September, before settling at 17.8K by the end of the month. Active users also saw a notable rise, reaching up to 80K in early September before tapering off to 43K by the end of the quarter.
Sephora KSA: Beauty, Makeup maintained a relatively stable download rate throughout the quarter, with figures fluctuating between 6.8K and 10.2K. The active user count showed a slight decline over the months, starting at 47.6K and ending at 40K by the end of September.
لافيرن | LAVERNE saw a moderate increase in weekly downloads, starting from 4.7K in early July and peaking at 15K in early September. By the end of the quarter, downloads settled at 13.3K, indicating a positive trend in user acquisition.
Finally, باث&بودي وركس experienced fluctuations in weekly downloads, with a noticeable spike to 15.1K in late August. The active users showed variability, peaking at 44.8K in late August and ending the quarter at 32.3K.
These insights into the performance of beauty retail apps on iOS in the Middle East during Q3 2024 highlight the competitive landscape and user engagement trends. For more detailed insights and analysis, visit Sensor Tower.
